| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-810-099 | Digital Media Group: The Shanghai Bid | Hardymon, G. Felda;Leamon, Ann | Entrepreneurship | Advertising Strategy( IBM ) |
| 2 | 9-510-013 | Diamond Foods | Bell, David E.;Shelman, Mary | General management | Advertising Strategy( IBM ) |
| 3 | 79606 | How Prices, Ad Expenditures, and Profits Are Linked | Farris, Paul W.;Reibstein, David J. | Marketing | Advertising Strategy( IBM ) |
| 4 | 9-809-079 | JWT China: Advertising for the New Chinese Consumer | Koll, Elisabeth | Marketing | Advertising Strategy( IBM ) |
| 5 | 99411 | What High-Tech Managers Need to Know About Brands | Ward, Scott;Light, Larry;Goldstine, Jonathan | Marketing | Advertising Strategy( IBM ) |
| 6 | 99601 | Lure of Global Branding | Aaker, David A.;Joachimsthaler, Erich | Marketing | Advertising Strategy( IBM ) |
| 7 | 9-608-004 | General Mills (A) | Gilmartin, Raymond;Iansiti, Marco;Buccitelli, Bianca | Operations management | Advertising Strategy( IBM ) |
| 8 | 9-399-077 | Writing Cases and Teaching Notes | Corey, E. Raymond | Teaching & The case method | Advertising Strategy( IBM ) |